News

NEW HAPPY EGGS TV CAMPAIGN FROM CLINTON’S

A new £5 million TV-led campaign for the happy egg co. launched nationwide around the UK last week.

Created by The Clinton Lab, this is the first of a series of all new high-profile TV executions which will air throughout 2017.

Simon Clinton comments, “This is the 5th commercial we have produced for Noble Foods and the happy egg co. brand over the past 7 years – it’s a true testament to the great enduring relationship we have between agency and client.”

Click here to watch the new Happy Eggs TVC.

Clinton’s Cares for Calais

Since September, Clinton’s has been supporting Care4Calais, a U.K. Aid charity working in the “Jungle” – the unofficial refugee camp in Calais, through media relations and digital marketing. Care4Calais selected The Clinton Partnership on the back of our extensive experience supporting Save Wild Tigers

Our media relations team has been liaising with key national and international media to drive positive news stories within a politically challenging environment. Clinton’s has negotiated and secured interviews for the charity on a number of high profile platforms, including BBC news at One, Good Morning Britain,  Sky News, ITV news, CNN International and The Huffington Post  among others.

Clinton’s has also been supporting Care4Calais through digital strategy and social media management, carefully curating content posted on a daily basis across Facebook, Twitter, and Instagram.

Clinton launches exciting new venture: The Clinton LAB

Simon Clinton, founder of The Clinton Partnership, has entered a new joint venture with Nick Gray, Managing Director of retail agency “Live & Breathe”. 

The Clinton LAB was created to bring together the above-the-line experience of The Clinton Partnership and Live & Breathe’s integrated retail expertise. It will target like-minded entrepreneurial and challenger brands looking for an alternative to the traditional agency approach.

In August 2016, The Happy Egg Company announced it had awarded its multi-million pound above-the-line account to the The Clinton LAB, following a competitive pitch against Publicis London. The agency’s first task will be to deliver a multichannel campaign led by TV, due to break late in 2016.

Simon Clinton, Chairman of The Clinton LAB, commented, “This is a fantastic kick-off to an exciting new agency venture with Live & Breathe. Having launched Noble Foods’ Happy Egg Company brand eight years ago, and subsequently creating three highly effective TV campaigns, we are genuinely thrilled to be re-appointed and look forward to embarking on the next stage in our working relationship.”

Taking Happiness to the next level!

Clinton’s are thrilled to see the 2016 airing of our latest TV ad “Girls wanna have fun” for the happy egg co.

The ad highlights the lengths the happy egg co will go to keep their girls happy. This latest ad follows the earlier highly successful TV campaigns from the agency – “Wild Thing” & “Chariots of eggs”
The agency re-recorded the classic Cyndi Lauper track with the wonderful Alexandra Burke.

Watch the ad here! https://vimeo.com/152412552

The happy egg co. Sponsors ITV’s Good Morning Britain local weather!

Clinton’s, as the official Ad agency for the happy egg co, wanted to create a series of emotionally engaging idents to leverage the happy egg co sponsorship of ITV’s Good Morning Britain local weather.

It was really key that we continued to build the strong bond & relationship with our existing consumers, whilst targeting all new free range egg users.

These simple, fun, & engaging series of 18 idents continue to reinforce how no one goes further than the happy egg co when it comes to keeping our girls happy !

We have had amazing feedback for our idents, which bring some creativity to the usually bland world of TV sponsorships – enjoy !

Watch all 18 idents here: http://theclintonpartnership.com/projects/itv-good-morning-britain/

Whittard: Refreshing an iconic British brand

The agency are proud to have played a central role in re positioning this 125 year old iconic British brand & global retailer.

Whittard was founded back in 1886 by Walter Whittard in Chelsea, London, and we were keen to bring back some of those founding principles & values to today’s consumer.

The agency were brought in directly by the CEO to help develop a clear, concise and differentiated positioning to move the brand forward after decades of neglect.

Having developed a compelling positioning, the agency created a radically new corporate identity, overhauled the entire packaging range with some beautiful new packs (over 150 sku’s!), and wrapped up with some stunning ads that clearly communicate the all new Whittard to the world.

To see our work please contact us or visit the Whittard flagship store in Covent garden, London to see the work in action !

Ninety Percent: Create. Empower. Share.

In 2016, global company Echo Sourcing is launching a new clothing brand with a powerful positive philosophy – Create. Empower. Share.

Ninety Percent is the first clothing brand in the world that pledges to share 90% of its profits with the people who create the products, as well as causes chosen by consumers.

Clinton`s were brought in by the CEO at the very beginning of the brand development process. Initially involved with the positioning work, the agency have continued to work closely throughout, up to the pending launch. As an agency that is interlinked with the charity sector through Save Wild Tigers, the Ninety Percent brand is close to our heart – a powerful concept demonstrating how the commercial world can work in synergy with good causes whilst not compromising on product style & quality. This will be a game changer for how the commercial fashion and clothing industry could potentially work moving forward.

Watch this space – brand to be launched VERY soon !

Stop the Demand, Stop the Poaching

We are really excited to bring the world of creativity to the cause in the production of this chilling new 60 sec film for Save Wild Tigers.

Artfully directed by our good & very creative friends in Sydney, the short focuses on the demand for products like Tiger Bone Wine, for which wild tigers are being killed illegally.

Many thanks to the fabulous creatives  who have generously donated their time to create this incredible new campaign for Save Wild Tigers (full details of production team on SWT web site).

Be captivated by this visually stunning film – Follow the link below to watch now!

https://www.youtube.com/watch?v=shslDsoUA-w

Happy Global Tiger Day

Today, on #GlobalTigerDay, Clinton Partnership CEO and SWT founder, Simon Clinton,reflects on the past year and has the following message for all our supporters and followers.

“As I reflect today, on global tiger day, all of us at Save Wild Tigers can only be eternally grateful and offer a HUGE thank you to the hundreds of artists and celebrities over the past 24 months who really have brought a new dimension to getting everyone truly inspired by this magnificent animal – from Joanna Lumley, Brian May, Jimmy Choo, Sir David Attenborough, Gok Wan, Lauren Baker, Jaime Winstone, Donal McIntyre, Evan Davis, Roger Hooper, Mike Vickers, Gary Hodges, Jane Lee McCracken our Thrive artists and so so so many more!! Thank you.. not just for the inspiration but the perspiration involved in getting this ongoing critical tiger show on the road! To all our supporters and followers, we need fresh & inspirational thinking to save this magnificent species, so please do shout if you can help us in the great Tiger fight back.

Together, I believe that we can inspire enough people to create a positive change and save this species from extinction. HAPPY GLOBAL TIGER DAY….

Does it really matter?

Simon Clinton, Clinton Partnership CEO and founder of Save Wild Tigers, reflects on the current situation the wild tiger faces in the lead up to global tiger day, July 29th 2014.

‘I was asked by a BBC radio presenter recently, “does it really matter that wild tigers may soon become extinct, surely that’s evolution?” I don’t really need to tell you what my answer was!

Unfortunately, the plight of the wild tiger is symbolic of the issues facing our wildlife worldwide. Poaching (led by the demand for animal parts and skins) and habitat destruction & fragmentation (often resulting in increased human/animal conflict), are two major issues which are not just decimating wild tiger populations, but are killing off rhinos, elephants, lions and numerous other species at an alarming rate.

If we can’t win the fight to save one of the world’s most iconic species – the wild tiger – then what hope lies for the rest?

So my answer is simple. Yes it does matter. It matters because after millions of years of existence on this planet, in as few as 10-15 years, many of these iconic species could be extinct in the wild forever, their habitat dead or destroyed and whole ecosystems wiped out as a result. Imagine the oldest rainforest in the world , in Malaysia for example, gone forever, together with the Malayan Tiger? How can we let that happen?

July 29th is World Tiger day, and today we can announce that official estimates for wild Tiger numbers are down, probably as few as 3,000 globally.

So if you also think saving the wild tiger matters, please make yourself heard and do something to help. We need fresh thinking, fresh emphasis, fresh impetus, if we have any hope of changing the tigers current path to extinction.

Let’s inspire the generation out there today about the value and inherent majesty of the wild tiger for the sake of future generations… lets ensure that art galleries and zoo`s don’t become the only legacy for the tiger if we don’t succeed.

Together we can make a difference so please join me in the fight back and help #inspire4tigers

Thank you …..’

Simon Clinton… Founder Save Wild Tigers.

- See more at: www.savewildtigers.org

Driven by a burning bright passion to help wild tigers

Our CEO, Simon Clinton, talks to the Environmental Investigation Agency about his passion for conservation and what inspired him to set up Save Wild Tigers…

I was recently asked, in a live radio interview in Kuala Lumpur why an Englishman from London, with a background in marketing & advertising, producing TV ads for brands such as The Happy Egg Co, had come to Malaysia to help save wild tigers?

For me the answer was simple – I grew up in Malaysia; indeed, my first exposure to tigers was here as a child in the early ’70s and, like so many people, I have been captivated by their magnificence ever since.

I have always been passionate about conservation; however, around five years ago I was asked to help market and launch Europe’s first-ever tiger art exhibition, here in London at Asia House. Only then did the irony hit me, that this stunning tiger-inspired art exhibition, with some of the pieces dating back thousands of years, could soon be the only way in which we see tigers. Art and pictures … could this really be the legacy we leave our future generations if we do not act, and act quickly?

My reaction was to set up Save Wild Tigers in 2011 as a non-profit organisation, bringing big marketing thinking and creativity to the cause globally. No spin here – the situation is desperate; there are now fewer than 3,500 tigers left in the wild and 95 per cent of their traditional habitat has been destroyed. Having roamed the planet for over two million years, we now face the prospect that we have 10 years left to save the wild tiger, or 10 years until possible extinction. We need to act now, to cut through the negativity, the scepticism and sometimes the simple lack of interest and move forward to inspire and capture the public’s (and core stakeholders’) imaginations. We need to convert that enthusiasm into action and essential, critically required funds. Working very closely with our NGO partners, the Environmental Investigation Agency and the Born Free Foundation, we are forging a powerful team.

Read the full blog here: http://www.eia-international.org/driven-by-a-burning-bright-passion-to-help-wild-tigers

- See more at: http://www.savewildtigers.org/#sthash.JsgymxH9.dpuf

The journey of a lifetime. The cause of a lifetime.

We are really excited to announce that Save Wild Tigers have partnered with the Eastern and Oriental Express to create ‘The Eastern and Oriental Tiger Express’.

As many of you may know, Simon Clinton (CEO of the Clinton Partnership) founded Save Wild Tigers three years ago and has been working hard to raise awareness and funds to save this species from extinction. TCP staff have also been helping out on this latest project which looks set to be incredible (details below). Please spread the word among friends and family – 30% of every ticket sold will go towards targeted tiger conservation projects which can really make a difference.

The Eastern and Oriental Tiger Express:

When? 2nd-6th October 2014

Where? Singapore – Bangkok

5 Days & 4 Nights

This incredible trip will begin on the 2nd of October 2014 at the renowned Raffles hotel in Singapore. Enjoy a luxurious evening stay and glamorous breakfast reception at this iconic hotel, known for its intoxicating blend of luxury, history and colonial ambience.

Indulge in a scrumptious breakfast on the 3rd of October before boarding the Eastern and Oriental Express where your journey begins.Savour the scenery and travel up in to Malaysia through gently unfolding rural landscapes in the heart of the tiger’s historical habitat. Arrive in Kuala Lumpur early evening and transfer to the magnificent five star Majestic hotel in Kuala Lumpur for a star studded drinks reception and gala dinner. This exclusive event will most definitely be a memorable night not to be missed! Following the dinner, guests will re-join the train and the adventure will continue.

On the 4th of October, the train will continue through the stunning Malaysian countryside up to Penang where it will stop for a wonderful reception and inspirational tiger art exhibition. You will then cross the border in to Thailand and you can relax and unwind whilst enjoying a Michelin star dinner on board as you watch the sun set over the beautiful countryside.

From ancient temples to jungle clad hills, the 5th of October will be filled with discovery and tiger experts will be on board to answer your every question. In the morning guests will alight at the River Kwai Bridge station for a cruise along the picturesque river with a local historian. They will also visit the Thailand-Burma Railway Centre and the Don Rak War Cemetery. Guests will arrive in Bangkok late afternoon and transfer to the incredible Mandarin Oriental hotel where you will spend the night and enjoy a fabulous VIP drinks reception to celebrate the end of this iconic journey.On the 6th of October you can explore and enjoy the wonderful sites of Bangkok at your leisure whilst soaking up the fabulous Thai culture.

Ticket prices start from:

£2,960 GBP*

$5,495 AUD*

$4,910 USD*

For further details and booking information, please visit http://www.easternandorientalexpress.com/tiger or call 0845 619 1217.

*Approximately 30% of ticket price will go directly to targeted tiger conservation programmes.

SAVE WILD TIGERS FOUNDER AND CLINTON’S CEO, SIMON CLINTON, TALKS TIGERS ON MALAYSIAN RADIO!

THE CLINTON PARTNERSHIP OPENS ITS DOORS IN SINGAPORE

We are excited to announce that as of the 1^st of December 2013, our new Clinton Partnership office in Singapore will be open for business!

Watch this space for more details coming your way soon…

CLINTON`S NEW TV AD FOR HAPPY EGGS … FEATURING ALEXANDRA BURKE

These girls really know how to have fun… see them on the X factor, Downton Abbey, or Coronation Street to name a few…

After fluffing their feathers and preparing to strut their stuff for months, our girls are now back in the spotlight of TV fame!

This weekend they showcased their moves to millions as the ad aired during the X Factor on Saturday night.  Dancing to Alexandra Burke and her re-record of ‘Girls just want to have fun’, our girls did us proud and danced like they have never danced before!

The ad will run with primetime slots and feature during Downton Abbey, Coronation Street and This Morning as just a few examples.

Watch it here:

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Clear the dance floor…here come the girls!

One, two, three, four, five, six SE-ven eight… The girls are limbering up now to bust some real shapes in the new Happy Egg Co. TV ad. See them strut their stuff this coming Saturday! Go, girls!

Do our feathers look big in this? Good.

Our girls love preening in a dustbath. After all, as the stars of the forthcoming Happy Egg Co. TV ad, who wouldn’t want to look their best?

A new Happy Egg Co TV ad? Cool!

Starring in a major TV ad can be hot work: luckily our girls have found some shade to keep cool in between takes. Only a month to go until they’re back in the spotlight of TV fame!

Win the Ultimate Gourmet Trip with Maldon Salt!

Our new Maldon Sea Salt Packs are now on the shelves. Look out for promotional packs in store for your chance to win the ultimate gourmet trip to one of Europe’s top 10 restaurants! You and a guest could be flown business class to the city of your choice where you’ll enjoy two nights in a luxury 5 star hotel and experience gourmet dining that you’ll never forget!

In addition, you could also win 1 of 2000 Desert Island Dishes cookbooks that are up for grabs, featuring recipes from over 60 of the world’s best chefs. 

Make Summer Last Longer with Lasting Leaf!

We are excited to announce that the new Lasting Leaf Limited Edition packs have hit the shelves! Our eye catching, specially created ‘beach hut’ pack also highlights a consumer competition to win a stunning beach hut along with hundreds of runner up prizes.

Lasting Leaf’s Marketing Manager, Melanie Dean, says “We are extremely excited about our Summer promotional activity this year and believe we have come up with something really fun and different. This campaign is very different from anything we have done before and we hope it will draw consumers to Lasting Leaf throughout July, August and September.”

Jacob's Creek Wimbledon campaign proves highly successful!

We’re extremely proud to announce that the first part of the Jacob’s Creek Wimbledon campaign has just finished and has outperformed our expectations – yet again!

Our limited edition bottles are flying off the shelf and our promotion has received over 127,000 entries! And we still have 3 months to go…

Jacob’s Creek Wimbledon campaign proves highly successful!

We’re extremely proud to announce that the first part of the Jacob’s Creek Wimbledon campaign has just finished and has outperformed our expectations – yet again!

Our limited edition bottles are flying off the shelf and our promotion has received over 127,000 entries! And we still have 3 months to go…

Thank you!

“A massive thank you to everyone including Brian May, Kerry Ellis, Joanna Lumley & Jimmy Choo, to name just a few, who helped make Tiger Tracks not just the world’s biggest tiger conservation event, but the most successful. The 3 week event held at St Pancras International, sponsored by Veolia Environnement, culminated with a star studded gala dinner at the magnificent St Pancras Renaissance Hotel. The artists, the volunteers, the charities and the Clinton agency team all made sure this was a truly successful and slick event…  Visit www.savewildtigers.org for more details & updates”

– Simon Clinton

A GRRREAT START TO TIGER TRACKS!

What an amazing start to Tiger Tracks at St Pancras International. The event was kicked off by the inspirational Virginia McKenna and other charity representatives from Save Wild Tigers and the EIA. And special thanks to Queen’s Brian May and singing sensation Kerry Ellis who performed a fantastic set just for us!

Photo: © Sam Lane Photography

ANNOUNCING TIGERS ARE NOT RUBBISH

The Clinton Partnership are running a challenging and fun model-making competition on behalf of Save Wild Tigers for children up to the age of 12 to draw attention to the plight of the tiger as part of our Tiger Tracks event at St. Pancras International.

With the help of the Born Free Foundation and children’s author Lauren St John, we’ve invited 25,000 schools nationwide to take part, with the final shortlist being selected by exciting celebrity judges and displayed in the station during the three week Tiger Tracks event.

Get involved and together we can make a difference. Help save the wild Tiger.

The clock is ticking.

For more information visit www.savewildtigers.org/tigersarenotrubbish

Happy New Year from everyone at Clinton’s!

We’re looking forward to seeing what 2013 brings and we’ll make sure we keep you updated with all our news.

Here’s to a great 2013!

Happy New Year from everyone at Clinton's!

We’re looking forward to seeing what 2013 brings and we’ll make sure we keep you updated with all our news.

Here’s to a great 2013!

Merry Christmas!

Merry Christmas from everyone at Clinton’s and here’s wishing you a very Happy New Year. We look forward to working with you 2013!

Tiger Tracks

It’s getting ever closer, so we wanted to officially invite you all to come over to St. Pancras International during this three week extravaganza. Join us and show your support for the wild Tiger.

Another new starter!

Our Clinton family is growing! We’re pleased to welcome on board our new Project Manager, Fiona, who will be working across a broad spectrum of projects with us.