Our CEO, Simon Clinton, talks to the Environmental Investigation Agency about his passion for conservation and what inspired him to set up Save Wild Tigers…
I was recently asked, in a live radio interview in Kuala Lumpur why an Englishman from London, with a background in marketing & advertising, producing TV ads for brands such as The Happy Egg Co, had come to Malaysia to help save wild tigers?
For me the answer was simple – I grew up in Malaysia; indeed, my first exposure to tigers was here as a child in the early ’70s and, like so many people, I have been captivated by their magnificence ever since.
I have always been passionate about conservation; however, around five years ago I was asked to help market and launch Europe’s first-ever tiger art exhibition, here in London at Asia House. Only then did the irony hit me, that this stunning tiger-inspired art exhibition, with some of the pieces dating back thousands of years, could soon be the only way in which we see tigers. Art and pictures … could this really be the legacy we leave our future generations if we do not act, and act quickly?
My reaction was to set up Save Wild Tigers in 2011 as a non-profit organisation, bringing big marketing thinking and creativity to the cause globally. No spin here – the situation is desperate; there are now fewer than 3,500 tigers left in the wild and 95 per cent of their traditional habitat has been destroyed. Having roamed the planet for over two million years, we now face the prospect that we have 10 years left to save the wild tiger, or 10 years until possible extinction. We need to act now, to cut through the negativity, the scepticism and sometimes the simple lack of interest and move forward to inspire and capture the public’s (and core stakeholders’) imaginations. We need to convert that enthusiasm into action and essential, critically required funds. Working very closely with our NGO partners, the Environmental Investigation Agency and the Born Free Foundation, we are forging a powerful team.
Read the full blog here: http://www.eia-international.org/driven-by-a-burning-bright-passion-to-help-wild-tigers
- See more at: http://www.savewildtigers.org/#sthash.JsgymxH9.dpuf
I’ve always had a clear philosophy when it comes to agencies. They must deliver on two key things: Firstly and most importantly, results. We expect great strategic and creative thinking, with the ability to deliver every time, particularly in terms of ROI. Secondly, relationships. It’s essential for us to build great, long term relationships with our agencies so we can work collaboratively. Our relationship with the Clinton team is instrumental, as they continue to deliver great results for us with their TV work
The Clinton partnership has worked with us on three very different projects in the course of less than a year: a five year “stock take” on our positioning; a customer service proposition agreed and supported across the supply chain; and a new sub brand for St. Pancras International Station. I have no doubt that we’ll work on further projects together too. Why? Quality; responsiveness; creativity
We have been working with the Clinton partnership for 4 years – testament in itself to the high standard of work they continuously deliver. The Clinton partnership is a reliable agency, willing to flex their style to our ways of working and able to respond to tight deadlines – all qualities we highly value and expect from a shopper agency operating in this fast paced environment. They add value through their creative ideas and pro-active behaviour and are a real life saver to me on a regular basis!
The launch of the happy egg co. was a real game changer for Noble Foods and the egg category as a whole. The success to date has been outstanding. I`d like to thank the Clinton team for their invaluable contribution to our journey so far and long may this continue
The Clinton partnership has given an enormous amount of marketing support to Born Free’s work keeping animals in the wild. They produced a truly wonderful Christmas TV campaign that was “top of the range”. The team, their approach and their commitment are fantastic and hugely appreciated
The Environmental Investigation Agency thanks Simon Clinton and his team for all the fantastic work they are doing to raise the profile of the crisis facing the worlds remaining wild tigers. With only 3,500 left, the clock is ticking. The Clinton partnership is helping in this race against time by supporting global efforts to end the illegal tiger trade.