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Clinton LAB

Clinton launches exciting new venture: The Clinton LAB


Simon Clinton, founder of The Clinton Partnership, has entered a new joint venture with Nick Gray, Managing Director of retail agency “Live & Breathe”. 

The Clinton LAB was created to bring together the above-the-line experience of The Clinton Partnership and Live & Breathe’s integrated retail expertise. It will target like-minded entrepreneurial and challenger brands looking for an alternative to the traditional agency approach.

In August 2016, The Happy Egg Company announced it had awarded its multi-million pound above-the-line account to the The Clinton LAB, following a competitive pitch against Publicis London. The agency’s first task will be to deliver a multichannel campaign led by TV, due to break late in 2016.

Simon Clinton, Chairman of The Clinton LAB, commented, “This is a fantastic kick-off to an exciting new agency venture with Live & Breathe. Having launched Noble Foods’ Happy Egg Company brand eight years ago, and subsequently creating three highly effective TV campaigns, we are genuinely thrilled to be re-appointed and look forward to embarking on the next stage in our working relationship.”

Here's what our clients have to say...


Nicola Shaw,
High Speed 1 Ltd.

The Clinton partnership has worked with us on three very different projects in the course of less than a year: a five year “stock take” on our positioning; a customer service proposition agreed and supported across the supply chain; and a new sub brand for St. Pancras International Station. I have no doubt that we’ll work on further projects together too. Why? Quality; responsiveness; creativity

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Dale Burnett,
Managing Director
Noble Foods

The launch of the happy egg co. was a real game changer for Noble Foods and the egg category as a whole. The success to date has been outstanding. I`d like to thank the Clinton team for their invaluable contribution to our journey so far and long may this continue

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Rob Newell,
Marketing Director
Noble Foods

I’ve always had a clear philosophy when it comes to agencies. They must deliver on two key things: Firstly and most importantly, results. We expect great strategic and creative thinking, with the ability to deliver every time, particularly in terms of ROI. Secondly, relationships. It’s essential for us to build great, long term relationships with our agencies so we can work collaboratively. Our relationship with the Clinton team is instrumental, as they continue to deliver great results for us with their TV work

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Virginia McKenna, OBE,
Actress and founder
Born Free Foundation

The Clinton partnership has given an enormous amount of marketing support to Born Free’s work keeping animals in the wild. They produced a truly wonderful Christmas TV campaign that was “top of the range”. The team, their approach and their commitment are fantastic and hugely appreciated

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Debbie Banks,
EIA lead campaigner
Tiger range initiative

The Environmental Investigation Agency thanks Simon Clinton and his team for all the fantastic work they are doing to raise the profile of the crisis facing the worlds remaining wild tigers. With only 3,500 left, the clock is ticking. The Clinton partnership is helping in this race against time by supporting global efforts to end the illegal tiger trade.

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Evita van Aswegen,
Senior Customer Marketing Manager
Pernod Ricard U.K.

We have been working with the Clinton partnership for 4 years – testament in itself to the high standard of work they continuously deliver. The Clinton partnership is a reliable agency, willing to flex their style to our ways of working and able to respond to tight deadlines – all qualities we highly value and expect from a shopper agency operating in this fast paced environment. They add value through their creative ideas and pro-active behaviour and are a real life saver to me on a regular basis!

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