Does it really matter?

24
July
2014

Simon Clinton, Clinton Partnership CEO and founder of Save Wild Tigers, reflects on the current situation the wild tiger faces in the lead up to global tiger day, July 29th 2014.

‘I was asked by a BBC radio presenter recently, “does it really matter that wild tigers may soon become extinct, surely that’s evolution?” I don’t really need to tell you what my answer was!

Unfortunately, the plight of the wild tiger is symbolic of the issues facing our wildlife worldwide. Poaching (led by the demand for animal parts and skins) and habitat destruction & fragmentation (often resulting in increased human/animal conflict), are two major issues which are not just decimating wild tiger populations, but are killing off rhinos, elephants, lions and numerous other species at an alarming rate.

If we can’t win the fight to save one of the world’s most iconic species – the wild tiger – then what hope lies for the rest?

So my answer is simple. Yes it does matter. It matters because after millions of years of existence on this planet, in as few as 10-15 years, many of these iconic species could be extinct in the wild forever, their habitat dead or destroyed and whole ecosystems wiped out as a result. Imagine the oldest rainforest in the world , in Malaysia for example, gone forever, together with the Malayan Tiger? How can we let that happen?

July 29th is World Tiger day, and today we can announce that official estimates for wild Tiger numbers are down, probably as few as 3,000 globally.

So if you also think saving the wild tiger matters, please make yourself heard and do something to help. We need fresh thinking, fresh emphasis, fresh impetus, if we have any hope of changing the tigers current path to extinction.

Let’s inspire the generation out there today about the value and inherent majesty of the wild tiger for the sake of future generations… lets ensure that art galleries and zoo`s don’t become the only legacy for the tiger if we don’t succeed.

Together we can make a difference so please join me in the fight back and help #inspire4tigers

Thank you …..’

Simon Clinton… Founder Save Wild Tigers.

- See more at: www.savewildtigers.org

Nicola Shaw,
CEO
High Speed 1 Ltd.

The Clinton partnership has worked with us on three very different projects in the course of less than a year: a five year “stock take” on our positioning; a customer service proposition agreed and supported across the supply chain; and a new sub brand for St. Pancras International Station. I have no doubt that we’ll work on further projects together too. Why? Quality; responsiveness; creativity

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Debbie Banks,
EIA lead campaigner
Tiger range initiative

The Environmental Investigation Agency thanks Simon Clinton and his team for all the fantastic work they are doing to raise the profile of the crisis facing the worlds remaining wild tigers. With only 3,500 left, the clock is ticking. The Clinton partnership is helping in this race against time by supporting global efforts to end the illegal tiger trade.

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Dale Burnett,
Managing Director
Noble Foods

The launch of the happy egg co. was a real game changer for Noble Foods and the egg category as a whole. The success to date has been outstanding. I`d like to thank the Clinton team for their invaluable contribution to our journey so far and long may this continue

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Rob Newell,
Marketing Director
Noble Foods

I’ve always had a clear philosophy when it comes to agencies. They must deliver on two key things: Firstly and most importantly, results. We expect great strategic and creative thinking, with the ability to deliver every time, particularly in terms of ROI. Secondly, relationships. It’s essential for us to build great, long term relationships with our agencies so we can work collaboratively. Our relationship with the Clinton team is instrumental, as they continue to deliver great results for us with their TV work

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Virginia McKenna, OBE,
Actress and founder
Born Free Foundation

The Clinton partnership has given an enormous amount of marketing support to Born Free’s work keeping animals in the wild. They produced a truly wonderful Christmas TV campaign that was “top of the range”. The team, their approach and their commitment are fantastic and hugely appreciated

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Evita van Aswegen,
Senior Customer Marketing Manager
Pernod Ricard U.K.

We have been working with the Clinton partnership for 4 years – testament in itself to the high standard of work they continuously deliver. The Clinton partnership is a reliable agency, willing to flex their style to our ways of working and able to respond to tight deadlines – all qualities we highly value and expect from a shopper agency operating in this fast paced environment. They add value through their creative ideas and pro-active behaviour and are a real life saver to me on a regular basis!

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