The agency are proud to have played a central role in re positioning this 125 year old iconic British brand & global retailer.
Whittard was founded back in 1886 by Walter Whittard in Chelsea, London, and we were keen to bring back some of those founding principles & values to today’s consumer.
The agency were brought in directly by the CEO to help develop a clear, concise and differentiated positioning to move the brand forward after decades of neglect.
Having developed a compelling positioning, the agency created a radically new corporate identity, overhauled the entire packaging range with some beautiful new packs (over 150 sku`s!), and wrapped up with some stunning ads that clearly communicate the all new Whittard to the world.
See the outstanding review from Packaging Gazette (April 2016) in the images below.
To see our work please contact us or visit the Whittard flagship store in Covent garden, London to see the work in action !
The Clinton partnership has worked with us on three very different projects in the course of less than a year: a five year “stock take” on our positioning; a customer service proposition agreed and supported across the supply chain; and a new sub brand for St. Pancras International Station. I have no doubt that we’ll work on further projects together too. Why? Quality; responsiveness; creativity
I’ve always had a clear philosophy when it comes to agencies. They must deliver on two key things: Firstly and most importantly, results. We expect great strategic and creative thinking, with the ability to deliver every time, particularly in terms of ROI. Secondly, relationships. It’s essential for us to build great, long term relationships with our agencies so we can work collaboratively. Our relationship with the Clinton team is instrumental, as they continue to deliver great results for us with their TV work
We have been working with the Clinton partnership for 4 years – testament in itself to the high standard of work they continuously deliver. The Clinton partnership is a reliable agency, willing to flex their style to our ways of working and able to respond to tight deadlines – all qualities we highly value and expect from a shopper agency operating in this fast paced environment. They add value through their creative ideas and pro-active behaviour and are a real life saver to me on a regular basis!
The Clinton partnership has given an enormous amount of marketing support to Born Free’s work keeping animals in the wild. They produced a truly wonderful Christmas TV campaign that was “top of the range”. The team, their approach and their commitment are fantastic and hugely appreciated
The Environmental Investigation Agency thanks Simon Clinton and his team for all the fantastic work they are doing to raise the profile of the crisis facing the worlds remaining wild tigers. With only 3,500 left, the clock is ticking. The Clinton partnership is helping in this race against time by supporting global efforts to end the illegal tiger trade.
The launch of the happy egg co. was a real game changer for Noble Foods and the egg category as a whole. The success to date has been outstanding. I`d like to thank the Clinton team for their invaluable contribution to our journey so far and long may this continue