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Tiger Tracks – St Pancras International

The world’s largest tiger event – sponsored by Veolia

The Clinton partnership created the world’s biggest tiger event at one of the world’s biggest train stations. For the month of March 2013, St. Pancras International hosted ‘Tiger Tracks’, working with 60 retailers to host a programme of tiger-related activities for over 3 million consumers.

A few highlights included:

  • A stunning international tiger-inspired art exhibition
  • ‘Tiny Tigers’ – a weekend full of fun activities for kids
  • “Tigers Are Not Rubbish” – working with 20,000 primary schools across the UK
  • A captivating concert by Brian May
  • Tiger-inspired activities throughout all 60 retailers
  • Magic FM London – official media partner

The whole event culminated in an exclusive, celebrity filled, black tie Gala dinner at the 5* St. Pancras Renaissance Hotel, attended by mass media, diplomats from tiger-range countries, and a few surprise guests!

Overall, the month-long event resulted in over a million pounds of UK & global media exposure for both Wild Tigers and St Pancras International, and importantly increased incremental footfall by 45% during that period.

For results and more information get in touch

Here's what our clients have to say...


Evita van Aswegen,
Senior Customer Marketing Manager
Pernod Ricard U.K.

We have been working with the Clinton partnership for 4 years – testament in itself to the high standard of work they continuously deliver. The Clinton partnership is a reliable agency, willing to flex their style to our ways of working and able to respond to tight deadlines – all qualities we highly value and expect from a shopper agency operating in this fast paced environment. They add value through their creative ideas and pro-active behaviour and are a real life saver to me on a regular basis!

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Rob Newell,
Marketing Director
Noble Foods

I’ve always had a clear philosophy when it comes to agencies. They must deliver on two key things: Firstly and most importantly, results. We expect great strategic and creative thinking, with the ability to deliver every time, particularly in terms of ROI. Secondly, relationships. It’s essential for us to build great, long term relationships with our agencies so we can work collaboratively. Our relationship with the Clinton team is instrumental, as they continue to deliver great results for us with their TV work

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Debbie Banks,
EIA lead campaigner
Tiger range initiative

The Environmental Investigation Agency thanks Simon Clinton and his team for all the fantastic work they are doing to raise the profile of the crisis facing the worlds remaining wild tigers. With only 3,500 left, the clock is ticking. The Clinton partnership is helping in this race against time by supporting global efforts to end the illegal tiger trade.

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Nicola Shaw,
High Speed 1 Ltd.

The Clinton partnership has worked with us on three very different projects in the course of less than a year: a five year “stock take” on our positioning; a customer service proposition agreed and supported across the supply chain; and a new sub brand for St. Pancras International Station. I have no doubt that we’ll work on further projects together too. Why? Quality; responsiveness; creativity

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Dale Burnett,
Managing Director
Noble Foods

The launch of the happy egg co. was a real game changer for Noble Foods and the egg category as a whole. The success to date has been outstanding. I`d like to thank the Clinton team for their invaluable contribution to our journey so far and long may this continue

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Virginia McKenna, OBE,
Actress and founder
Born Free Foundation

The Clinton partnership has given an enormous amount of marketing support to Born Free’s work keeping animals in the wild. They produced a truly wonderful Christmas TV campaign that was “top of the range”. The team, their approach and their commitment are fantastic and hugely appreciated

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