My Builder.com (part of the giant online American IAC group) had a very simple issue to solve. MyBuilder.com wants to grow!
So our task as an agency was to get more people who are renovating their homes to choose their tradespeople through MyBuilder.com
People used to rely on word of mouth- which was pretty good up to a point to find tradespeople. But in today’s digital age, MyBuilder.com has a real opportunity to become the simplest, most reliable way to find quality tradespeople Across the nation.
To create a multi-media advertising campaign .
Following extensive consumer research we created campaign featuring the popular TV property expert Amanda Lamb.
Amanda Lamb is not only highly trustworthy and credible in the property sector, but also appeals to the 40 “something” age of the average MyBuilder.com customer.
The new slick commercial clearly highlights the simplicity of the MyBuilder.com proposition and process. Additionally, the ad uses real customers to showcase real life scenarios.
The agency have also produced press, train ad support and a DM campaign to back up all on lines channels.
I’ve always had a clear philosophy when it comes to agencies. They must deliver on two key things: Firstly and most importantly, results. We expect great strategic and creative thinking, with the ability to deliver every time, particularly in terms of ROI. Secondly, relationships. It’s essential for us to build great, long term relationships with our agencies so we can work collaboratively. Our relationship with the Clinton team is instrumental, as they continue to deliver great results for us with their TV work