My Builder.com (part of the giant online American IAC group) had a very simple issue to solve. MyBuilder.com wants to grow!
So our task as an agency was to get more people who are renovating their homes to choose their tradespeople through MyBuilder.com
People used to rely on word of mouth- which was pretty good up to a point to find tradespeople. But in today’s digital age, MyBuilder.com has a real opportunity to become the simplest, most reliable way to find quality tradespeople Across the nation.
To create a multi-media advertising campaign .
Following extensive consumer research we created campaign featuring the popular TV property expert Amanda Lamb.
Amanda Lamb is not only highly trustworthy and credible in the property sector, but also appeals to the 40 “something” age of the average MyBuilder.com customer.
The new slick commercial clearly highlights the simplicity of the MyBuilder.com proposition and process. Additionally, the ad uses real customers to showcase real life scenarios.
The agency have also produced press, train ad support and a DM campaign to back up all on lines channels.
I’ve always had a clear philosophy when it comes to agencies. They must deliver on two key things: Firstly and most importantly, results. We expect great strategic and creative thinking, with the ability to deliver every time, particularly in terms of ROI. Secondly, relationships. It’s essential for us to build great, long term relationships with our agencies so we can work collaboratively. Our relationship with the Clinton team is instrumental, as they continue to deliver great results for us with their TV work
We have been working with the Clinton partnership for 4 years – testament in itself to the high standard of work they continuously deliver. The Clinton partnership is a reliable agency, willing to flex their style to our ways of working and able to respond to tight deadlines – all qualities we highly value and expect from a shopper agency operating in this fast paced environment. They add value through their creative ideas and pro-active behaviour and are a real life saver to me on a regular basis!
The Clinton partnership has given an enormous amount of marketing support to Born Free’s work keeping animals in the wild. They produced a truly wonderful Christmas TV campaign that was “top of the range”. The team, their approach and their commitment are fantastic and hugely appreciated
The Clinton partnership has worked with us on three very different projects in the course of less than a year: a five year “stock take” on our positioning; a customer service proposition agreed and supported across the supply chain; and a new sub brand for St. Pancras International Station. I have no doubt that we’ll work on further projects together too. Why? Quality; responsiveness; creativity
The Environmental Investigation Agency thanks Simon Clinton and his team for all the fantastic work they are doing to raise the profile of the crisis facing the worlds remaining wild tigers. With only 3,500 left, the clock is ticking. The Clinton partnership is helping in this race against time by supporting global efforts to end the illegal tiger trade.
The launch of the happy egg co. was a real game changer for Noble Foods and the egg category as a whole. The success to date has been outstanding. I`d like to thank the Clinton team for their invaluable contribution to our journey so far and long may this continue