Created by The Clinton Lab, this is the first of a series of all new high-profile TV executions which will air throughout 2017.

Simon Clinton comments, “This is the 5th commercial we have produced for Noble Foods and the happy egg co. brand over the past 7 years – it’s a true testament to the great enduring relationship we have between agency and client.”

Click here to watch the new Happy Eggs TVC.

Our media relations team has been liaising with key national and international media to drive positive news stories within a politically challenging environment. Clinton’s has negotiated and secured interviews for the charity on a number of high profile platforms, including BBC news at One, Good Morning Britain,  Sky News, ITV news, CNN International and The Huffington Post  among others.

Clinton’s has also been supporting Care4Calais through digital strategy and social media management, carefully curating content posted on a daily basis across Facebook, Twitter, and Instagram.

Simon Clinton, founder of The Clinton Partnership, has entered a new joint venture with Nick Gray, Managing Director of retail agency “Live & Breathe”. 

The Clinton LAB was created to bring together the above-the-line experience of The Clinton Partnership and Live & Breathe’s integrated retail expertise. It will target like-minded entrepreneurial and challenger brands looking for an alternative to the traditional agency approach.

In August 2016, The Happy Egg Company announced it had awarded its multi-million pound above-the-line account to the The Clinton LAB, following a competitive pitch against Publicis London. The agency’s first task will be to deliver a multichannel campaign led by TV, due to break late in 2016.

Simon Clinton, Chairman of The Clinton LAB, commented, “This is a fantastic kick-off to an exciting new agency venture with Live & Breathe. Having launched Noble Foods’ Happy Egg Company brand eight years ago, and subsequently creating three highly effective TV campaigns, we are genuinely thrilled to be re-appointed and look forward to embarking on the next stage in our working relationship.”

The ad highlights the lengths the happy egg co will go to keep their girls happy. This latest ad follows the earlier highly successful TV campaigns from the agency – “Wild Thing” & “Chariots of eggs”
The agency re-recorded the classic Cyndi Lauper track with the wonderful Alexandra Burke.

Watch the ad here! https://vimeo.com/152412552

It was really key that we continued to build the strong bond & relationship with our existing consumers, whilst targeting all new free range egg users.

These simple, fun, & engaging series of 18 idents continue to reinforce how no one goes further than the happy egg co when it comes to keeping our girls happy !

We have had amazing feedback for our idents, which bring some creativity to the usually bland world of TV sponsorships – enjoy !

Watch all 18 idents here: http://theclintonpartnership.com/projects/itv-good-morning-britain/

Whittard was founded back in 1886 by Walter Whittard in Chelsea, London, and we were keen to bring back some of those founding principles & values to today’s consumer.

The agency were brought in directly by the CEO to help develop a clear, concise and differentiated positioning to move the brand forward after decades of neglect.

Having developed a compelling positioning, the agency created a radically new corporate identity, overhauled the entire packaging range with some beautiful new packs (over 150 sku’s!), and wrapped up with some stunning ads that clearly communicate the all new Whittard to the world.

To see our work please contact us or visit the Whittard flagship store in Covent garden, London to see the work in action !

Ninety Percent is the first clothing brand in the world that pledges to share 90% of its profits with the people who create the products, as well as causes chosen by consumers.

Clinton`s were brought in by the CEO at the very beginning of the brand development process. Initially involved with the positioning work, the agency have continued to work closely throughout, up to the pending launch. As an agency that is interlinked with the charity sector through Save Wild Tigers, the Ninety Percent brand is close to our heart – a powerful concept demonstrating how the commercial world can work in synergy with good causes whilst not compromising on product style & quality. This will be a game changer for how the commercial fashion and clothing industry could potentially work moving forward.

Watch this space – brand to be launched VERY soon !

Artfully directed by our good & very creative friends in Sydney, the short focuses on the demand for products like Tiger Bone Wine, for which wild tigers are being killed illegally.

Many thanks to the fabulous creatives  who have generously donated their time to create this incredible new campaign for Save Wild Tigers (full details of production team on SWT web site).

Be captivated by this visually stunning film – Follow the link below to watch now!

https://www.youtube.com/watch?v=shslDsoUA-w

“As I reflect today, on global tiger day, all of us at Save Wild Tigers can only be eternally grateful and offer a HUGE thank you to the hundreds of artists and celebrities over the past 24 months who really have brought a new dimension to getting everyone truly inspired by this magnificent animal – from Joanna Lumley, Brian May, Jimmy Choo, Sir David Attenborough, Gok Wan, Lauren Baker, Jaime Winstone, Donal McIntyre, Evan Davis, Roger Hooper, Mike Vickers, Gary Hodges, Jane Lee McCracken our Thrive artists and so so so many more!! Thank you.. not just for the inspiration but the perspiration involved in getting this ongoing critical tiger show on the road! To all our supporters and followers, we need fresh & inspirational thinking to save this magnificent species, so please do shout if you can help us in the great Tiger fight back.

Together, I believe that we can inspire enough people to create a positive change and save this species from extinction. HAPPY GLOBAL TIGER DAY….

‘I was asked by a BBC radio presenter recently, “does it really matter that wild tigers may soon become extinct, surely that’s evolution?” I don’t really need to tell you what my answer was!

Unfortunately, the plight of the wild tiger is symbolic of the issues facing our wildlife worldwide. Poaching (led by the demand for animal parts and skins) and habitat destruction & fragmentation (often resulting in increased human/animal conflict), are two major issues which are not just decimating wild tiger populations, but are killing off rhinos, elephants, lions and numerous other species at an alarming rate.

If we can’t win the fight to save one of the world’s most iconic species – the wild tiger – then what hope lies for the rest?

So my answer is simple. Yes it does matter. It matters because after millions of years of existence on this planet, in as few as 10-15 years, many of these iconic species could be extinct in the wild forever, their habitat dead or destroyed and whole ecosystems wiped out as a result. Imagine the oldest rainforest in the world , in Malaysia for example, gone forever, together with the Malayan Tiger? How can we let that happen?

July 29th is World Tiger day, and today we can announce that official estimates for wild Tiger numbers are down, probably as few as 3,000 globally.

So if you also think saving the wild tiger matters, please make yourself heard and do something to help. We need fresh thinking, fresh emphasis, fresh impetus, if we have any hope of changing the tigers current path to extinction.

Let’s inspire the generation out there today about the value and inherent majesty of the wild tiger for the sake of future generations… lets ensure that art galleries and zoo`s don’t become the only legacy for the tiger if we don’t succeed.

Together we can make a difference so please join me in the fight back and help #inspire4tigers

Thank you …..’

Simon Clinton… Founder Save Wild Tigers.

- See more at: www.savewildtigers.org